Dixon's Spirits
Branding Design
Dixon’s Distilled Spirits is a family-owned business rooted in Guelph, Ontario. They specialize in producing small-batch, premium spirits with local ingredients. Their core values reflect both their family heritage and the meticulous craftsmanship poured into every bottle.
The logo aims for instant recognition, laying the groundwork for a strong brand identity. A key element is the impactful typeface. Its minimal yet impactful serifs and unique curves evoke a sense of flowing liquid, adding dynamism to each letterform. Coupled with a bold and modern color palette, it creates a recognizable and adaptable emblem that bridges tradition and contemporary design.
For the most part, different famous spirits brands have already found their fanbase. A big part of the creative process was focusing on how the branding would help attract Dixon’s own loyal fanbase. In essence, the challenge was to capture the elements of a classic looking liquor brand all while appealing to a younger target demographic.
